Keeping my website "Fresh"
Instead of constantly re-designing, or re-imagining my website, content, and context, I've opted for a more streamlined continual, iteration-style update. That way, I can keep my site fresh, but don't have to (and don't want to) put a ton of up-front effort into it, and can make small changes consistently based on feedback from my visitors (including anonymous feedback via analytics).
So far so good. It seems to be working quite well.