Proud Creative Identity System for Syfy
Proud Creative has a very good writeup on their identity system for the recent Syfy rebrand.
I certainly wasn't a fan of the rebrand at first, but it's grown on me. The very well thought out system that went along with the new logo has relieved a lot of my early angst.
In any case, this is what a good identity system should look like.
Great work Proud Creative!
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